New Ground
Aricha Natural (Espresso)
Jasmine and Raspberry Jam
Farming methods in the region remain largely traditional. Yirgacheffe farmers typically intercrop their coffee plants with other food crops. This method is common among smallholders because it maximizes land use and provides food for their families.
In addition to remaining traditionally intercropped, most farms are also organic-by-default. Farmers in Yirgacheffe typically use very few—if any—fertilizers or pesticides. Most farm work is done manually by the immediate family.
£15
/ 200gor
Details
Roast Level
Medium-darkType
Single OriginProcess
NaturalAltitude
2050m - 2050mVariety
HeirloomBrew methods
Roaster
New Ground
Oxford
NewGround started when a couple of mates wanted to really enjoy every single cup of coffee. We wanted to source new and exceptional coffees and help drive the growing coffee culture in Oxford and The UK.
We also wanted to use the business to help tackle social injustice.
It's well known that prisoners are much more likely to re-offend after release if they are without training and jobs. So a business that creates opportunities has to help, right? We think so, and that’s what keeps us motivated every day. That and sourcing and roasting some of the world’s finest coffees.
